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Divana
Revitalised and ready for expansion
CLIENT
DIVANA
TYPE
BRANDING, PRODUCT
Divana is an exclusive spa brand based in Thailand and Hong Kong, specialising in providing holistic health solutions through their wellness sites and related range of products. Known for their luxurious treatments as well as a strong commitment to sustainability, they were looking to revitalise their brand — and make it ready for international expansion.
A position rooted in nature
Divana’s holistic and natural wellness solutions are their primary asset and the core of their market position. A new brand vision is now guiding them towards reconnecting people with nature through pure and organic ingredients and unique treatments that are natural to the body. All in the context of Thai hospitality.
From logo to illustrations
To mark a more modern direction that highlights the purity of the brand the Divana logotype is designed with a refined letter structure and lighter visual impact. A nature-driven color palette as well as a specialised photo and illustration package is developed to create immediate recognition across touchpoints — from social media to packaging.
A new take on packaging
The packaging concept for Divana needed to celebrate long-lasting materials, circularity and simplicity. We’ve created a clear colour-coded system that enhances consistency and streamlines the packaging and label production processes.
Ready to expand
The brand identity is currently being rolled out across packaging, online channels and physical sites in all markets, while Divana gear up for international expansion.
The Divana Room Fragrance Phenomenon collection won a Good Design Award from Japan in 2023.
